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Product Development

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Product Development

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Juran on Planning for Quality

Joseph Juran's 1988 book addresses the failure left behind when inspection and process control improve but products still begin with the wrong needs, features, or production design. Formed by his work at Western Electric, postwar executive teaching, and the 1980s U.S. quality crisis, its planning road map moves responsibility upstream—while leaving a consequential dispute over who counts as a customer and who gets to translate needs into requirements.

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The Knowledge-Creating Company

Nonaka and Takeuchi carry their theory through Matsushita's failed bread-maker prototype and Ikuko Tanaka's apprenticeship with a hotel baker. A felt 'twisting stretch' became a phrase, a redesigned kneading mechanism, and a commercial product, making visible how experience can travel through a coalition without becoming a manual first. The case made knowledge creation organizable, but it does not prove that tacit knowledge literally converts into explicit knowledge or settle who owns, credits, and benefits from what becomes corporate capability.