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Software Platform

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Software Platform

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Microsoft

From the IBM PC to Azure, Microsoft repeatedly moved the common layer around which other people organized their work: first an operating system, then a Windows-and-Office enterprise stack, and finally cloud identity and services. Each move widened what customers, developers, and partners could do together while giving Microsoft new authority over the terms of that coordination.

How did Microsoft keep moving the layer that other organizations treated as common infrastructure, and what happened to the people who could not move as quickly?