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Seller Dependence

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Seller Dependence

InstitutionClaim Cited

Amazon

Amazon coupled a shared retail shelf to Prime, fulfillment, ranking, advertising, and measured logistics work. That system widened selection and sped delivery while making one company retailer, market operator, logistics provider, advertiser, and rulemaker for sellers and workers who depended on it.

When a retailer opens its shelf and logistics system to outsiders, what would make that infrastructure a reciprocal marketplace rather than private government?