Search

Google / Alphabet

Google used web links and user interaction to improve search while advertising financed broad access and payments for default distribution. Independent experiments and court findings document the resulting value and authority: ranking position shaped attention, query scale aided quality, and control of search, shopping, and advertising gateways constrained users, rivals, and publishers.

When search quality improves with use, how can defaults and data remain contestable rather than becoming a self-reinforcing right to govern discovery?

Organizations

Why does an employee remain, and what makes leaving feel possible? March and Simon use that decision to connect inducements, limited attention, routines, conflict, and search into a behavioral account of organization—one that later studies found generative but surprisingly under-tested.