InstitutionClaim Cited
IBM under Thomas J. Watson Sr. and Jr.
Under Thomas J. Watson Sr. and Jr., IBM joined a disciplined sales-and-service culture to long-horizon investment in computing, then bet the company on System/360 as a common platform. The transition illustrates how institutional identity can coordinate enterprise change while hierarchy, labor, and market power constrain whose knowledge counts.
How can a technology company build a durable identity, professional customer interface, and coordinated bets across rapidly changing products?